SEO & SMO: More and more people are interacting with Social Media websites. It’s important for your business to connect with these potential customers on these websites.
Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools. Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity. For the author, social media optimization is about optimizing your footprint on social networking websites.
Search engine optimization (SEO) is defined as an organic method to increase visitors to your website. The main objective, being to rank a site as soon as possible through on-page and off-page strategies.
Synergies between SMO and SEO:
Enables findability in real-time search
Social Search: interactions through wall posts, discussions, comments or “likes” etc. are factored into search engine ranking (Facebook, Twitter, YouTube etc.)