Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

Here’s a six-minute video of Steven Heller talking about the origin of logos, Sagi Haviv talking about the basics of logo design, Kelli Anderson on the process, and Gerard Huerta on timelessness.

“The logo is an identifier but it’s also something that stands-in for who you are.”
— STEVEN HELLER

Tags: creative logos, Gerard Huerta, graphic design, graphic logos, Kelli Anderson, logo art, Logo Design, Steven Heller