It’s become so important to have a good SEO strategy, so here are some key strategies to use when developing your companies’ search engine optimization strategy.
Optimize your site with keywords
Index your website on Google
Add website to appropriate link building sites such as
RSS Feed link on the home page to expose your blog posts so users can subscribe to them
Add other social media buttons such as Facebook and Twitter to the landing page of the site linking to your business social pages.
Structured content – Blog software with category features allows the aggregation of content according to themes. This makes it easier to algorithmically categorize content. If you can make it easier for search engines to understand your content, you have a much better chance of ranking well on those topics.
Crawlable URLs – Most blog software offers uncomplicated URL structure, making it fairly easy for search engine spiders to find and crawl blog content.
Internal links – Blogs that post product or service related information can deep link anchor text to product information or purchase pages deep within the web site. This is very beneficial for ranking on long tail phrases.
Inbound link magnet – One of the biggest benefits, blogs link freely to each other – much more than web sites do. Blogs are also a significant source of many posts to social news and social media web sites. Text, audio and video are all easily supported for syndication by blogs. The more media available, the more likely it will attract incoming links. Additionally, there are many widgets and plugins that make it easy to share blogcontent, thus encouraging links and traffic.
RSS – Links to RSS feed URLs that use the blog domain name will assist in building link popularity and when RSS content is syndicated or cited by other blogs, any embedded links will also assist in sending traffic.
Fresh content – Both readers and search engines reward fresh content with repeat visits. From a search engine perspective that means your site can be crawled more frequently, allowing your new content to become searchable more quickly. Fresh content is also indicative of a more authoritative web site.
Active community– Comments and trackback features in blog software encourage interaction. An active blog community creates the kinds of citations or signals from other sites (annotated and contextually relevant links) that search engines tend to reward in the rankings. Loyal blog readers can boost a site’s visibility through advocacy on other blogs, in forums offline at conferences as well as on their own blogs and within the comments of your blog.
Participate in other’s blogs also to generate a reciprocal relationship with others in the field.
Write posts daily, weekly, or monthly – Writing about events or tips regarding the subject of the business will help to boost your search rankings.
Announce event information and updates about the business
Social Media Strategy
Create tabs to offer information, deals and events through Facebook
Create user engagement and keywords through interacting with Facebook fans and similar pages
Utilize Facebook Marketplace and Facebook Deals
Create a page that is professional, informational, personable, and keyword-rich
Create and Tweet relevant information about the website for followers to retweet
This creates more content spread across the Internet that is linked to your brand
Follow those associated with the brand and interact on a regular basis
Market blog posts and updates that the business is featuring
LinkedIn Business Page:
Create a business page that is cohesive with the website and brand
Join groups that are in the area and have interest in the area
Post relevant and keyword-rich information on the company profile